Purpose-First
Clearly defining your mission and demonstrating your commitment to it through a theory of change that drives your strategy, impact measurements that track your progress, incentives that keep purpose a priority, and/or a legal structure that ensure social and environmental objectives are upheld.
Benevolent
Benefits
Going beyond monetary compensation to provide exceptional care for the people powering your business; including healthy food offerings, extraordinary office amenities, full health coverage, education subsidies, an inspiring work environment, etc.
Freedom-focused
Workplace
A workplace that focuses on creating freedom and minimizing fear by reducing the centralization of power, supports self-management, and encourages radical transparency, inclusion, feedback, and fairness.
Considerate
Compensation
Financial compensation that fairly considers the living expenses of workers, producers, and suppliers, and also fairly rewards all workers, owners and executives who make significant contributions to the company’s success. (profit sharing, employee ownership, etc.)
Remarkable
Customer Care
Demonstrating genuine care for your customers through a graceful purchasing process, extraordinary support, quality guarantees, and other acts of kindness that leave your customers remarking about the experience.
Earth-Friendly
Energy
Thriving towards carbon neutrality through energy minimization and monitoring, renewable energy sources, eco-friendly transport, and purchasing carbon credits to offset emissions.
Water & Waste
Minimizer
Thriving to achieve zero waste through recycling and reusing initiatives, composting and water conservation, and tracking progress towards set reduction targets.
Eco-Minded
Materials
Earth-friendly materials used to operate the company (i.e. recycled paper) to construct and furnish offices and facilities (i.e. bamboo flooring), and to produce products and their packaging (i.e. biodegradable materials).
Caring Through
Sharing
Caring for mission-aligned causes by generously sharing business resources such as your products and services, meeting space, excess materials, media exposure, company best practices, and employee time and talent.
Planet-friendly
Partners
Choosing suppliers, distributors and other partners that share your commitment to creating a better world and adhere to clearly defined social and environmental standards.
