Purpose-First
Clearly defining your mission and demonstrating your commitment to it through a theory of change that drives your strategy, impact measurements that track your progress, incentives that keep purpose a priority, and/or a legal structure that ensure social and environmental objectives are upheld.
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Recology
Composting, Saving Water & Creating Green Jobs Composting, Saving Water & Creating Green Jobs
Did you know that the US’s first comprehensive urban organics collection was pioneered by Recology? By composting yard trimmings and food scraps, Recology helps ensure that organic material is put to the best and highest use possible. Last year alone they composted 1.1 billion lbs of yard trimmings and food scraps, sold 296 million pounds…
Recology
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Miya Water
Getting The Most Out Of Every Gallon Getting The Most Out Of Every Gallon
Water is a valuable resource, yet more than a third of the world’s drinking water is lost from urban water supply systems. No other industry allows itself to lose 30% of its product and term this acceptable, yet the water industry has done so for years. “Imagine that you run a company that sells bottled…
Miya Water
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Recology
Making Recycling Fashionable Making Recycling Fashionable
Did you know that more than five generations ago, before recycling became fashionable or mandated by law, Recology was a pioneer in the industry? Recology believes it is everyone’s responsibility to protect the environment and create a sustainable planet. To accomplish this, Recology educates the general public and their employees about waste reduction practices. They…
Recology
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Itaipu
Brazil's Clean Energy Giant Brazil's Clean Energy Giant
The idea of renewable clean energy sparks much debate of how this is possible. Furthermore, what organization would be willing to step up and accept this challenge? ITAIPU Binacional has answered the call and has surpassed some of the wildest expectations in the industry. This company, the world’s largest generator of renewable clean energy, has…
Itaipu
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Guayaki
Reforesting The Rainforest Through Yerba Mate Reforesting The Rainforest Through Yerba Mate
The rainforest is one of the most precious gifts on our planet, however, how many organizations work with this valuable resource, instead of against it? Guayaki Yerba Mate, a rainforest grown, certified organic, fair trade yerba mate is different from any other drink on the market. It has the caffeine from coffee, theophylline from tea,…
Guayaki
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Zappos
The Founding of Zappos The Founding of Zappos
The year was 1998, and Zappos.com founder Nick Swinmurn was walking around a mall in San Francisco looking for a certain pair of shoes. One store had the right style, but not the right color. Another store had the right color, but not the right size. Nick spent the next hour in the mall, walking…
Zappos
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MicroEnsure
Disrupting The Insurance Industry Worldwide Disrupting The Insurance Industry Worldwide
How do you make insurance affordable enough that someone living on less than $4 a day can afford it? And once they can afford it, how do you convince them to buy it? Enter the game-changing work of MicroEnsure. By 2020, they aim to give more than 30M low to middle income families in Africa…
MicroEnsure
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Mindvalley
Reinventing Traditional Workplaces Reinventing Traditional Workplaces
Imagine that your organization set a bold goal of positively influencing 1 billion lives by 2050. What type of spillover would this have on the way your organization operated internally every day? Additionally, how would this alter the way your company treated its stakeholders? Thanks to the game-changing work of Mindvalley, a leading digital publisher…
Mindvalley
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RecycleBank
Mile Markers For Progress Mile Markers For Progress
Scale – Mile Markers When you make it your business to build a better tomorrow today, it’s important to remember that we’re all on a journey. To chart our progress and ensure that we’re always heading in the right direction, we set up yearly check-ins to take a look at how far we’ve come. Our…
RecycleBank
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Relan
Repurposing for a Purpose Repurposing for a Purpose
Relan, who began in 1995 as a boutique lifestyle company that repurposed banners into fashionable products, has transformed into a world-class company whose mission is to empower individuals to make conscious purchasing decision for sustainable products. Organizations are learning that customers and employees want the organization’s they buy from and work at to be environmentally…
Relan