Badges 7/12
Sebastopol, CA
Food & Beverage
Legal Structure
Ownership Model
Why we are in business

Our Purpose

Our passion is sharing the magical yerba mate and its mythical origins, while inspiring the most positive systematic changes for the people and forest along the way. Our vision holds that yerba mate culture will power our Market Driven Restoration business model to regenerate ecosystems and create vibrant communities. Our mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging our business model.

Like the seed of the mate tree, Guayakí started small on the California Central Coast in 1996.  From two with a vision, to five friends on a mission, we set out to share yerba mate and pioneer a revolutionary Market Driven Restoration business model to empower customers to drive tangible change with every purchase.

This business model directly links our customer’s purchases to our partner farming communities in the South American Atlantic Rainforests. Our partners sustainably harvest organic yerba mate from rainforest grown cultivations and reforestation projects, generating a renewable income stream which enables these communities to improve their lives and restore their lands.

Today, as a growing team of cebadores, we are serving up yerba mate culture and connecting with communities worldwide. Led by spirit, Guayaki remains a privately held company to steward our vision and ensure our legacy.

How we operate

Our Practices

We strive to operate our business in a way that maximizes benefit to all life impacted, and to share our practices to inspire other companies to do the same.



Clearly defining your mission and demonstrating your commitment to it through a theory of change that drives your strategy, impact measurements that track your progress, incentives that keep purpose a priority, and/or a legal structure that ensure social and environmental objectives are upheld.



Thriving towards carbon neutrality through energy minimization and monitoring, renewable energy sources, eco-friendly transport, and purchasing carbon credits to offset emissions.


Water & Waste

Thriving to achieve zero waste through recycling and reusing initiatives, composting and water conservation, and tracking progress towards set reduction targets.



Earth-friendly materials used to operate the company (i.e. recycled paper) to construct and furnish offices and facilities (i.e. bamboo flooring), and to produce products and their packaging (i.e. biodegradable materials).


Caring Through

Caring for mission-aligned causes by generously sharing business resources such as your products and services, meeting space, excess materials, media exposure, company best practices, and employee time and talent.



Choosing suppliers, distributors and other partners that share your commitment to creating a better world and adhere to clearly defined social and environmental standards.

What we impact

Our Performance


What we look for when hiring

Guayaki only hires candidates who are genuinely passionate about our mission, fit our culture, and share our organization’s core values. We hire for attitude, and train for skills.

First, we look for people who are in love with life and learning, enjoy sharing, and are self-aware.

Second, we like open-hearted people who are healthy, passionate, and have high integrity.

And last, we want people who resonate with our vision and mission.

If you’re interested in joining our amazing team, here’s what we put on our job descriptions:

  • Must be a self-starter and proactive.
  • Commitment to excellence and high standards.
  • Excellent written and verbal communication skills.
  • Good judgement with the ability to make timely and sound decisions
  • Creative, flexible, and innovative team player
  • Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization
  • Strong organizational skills; able to manage priorities and workflow.
  • Ability to work independently and as a member of various teams and committees.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages.
  • Excellent problem resolution and consultative sales skills.
  • Proven ability to handle multiple projects and meet deadlines
  • Strong interpersonal skills.
  • Ability to prepare reports and business correspondence.
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

Where to find us


6782 Sebastopol Ave, Sebastopol, California, United States


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