Because of the sheer number of resumes and applications we were receiving, we decided to innovate on our hiring process by requiring all applicants to record a short video cover letter telling us about why they deserve to fill the role and what their values are in life. As a result, there are hundreds of Mindvalley cover letter videos on YouTube from applicants all over the world. Once their video is approved, we interview them via a Skype video call (with their manager to-be and our CEO himself) before offering them an employee letter (or not).