Giving Campaigns
The Institute for Integrative Nutrition, the world’s largest nutrition school, has created a ripple effect in improving health and happiness that has the potential to transform the world. With a community of 30,000 students and graduates from all 50 states and 100 countries, they have changed the game of business from maximizing profit at-all-cost to maximizing benefit to people and the planet.
The IIN even has a best practice called the giving campaign because it advances their mission to create a happier and healthier world. They find non-profits that share their mission and create giving campaigns to support their efforts. For example, during one campaign, they donated $100 for every enrollment they received to The Non-GMO Project, The Institute for Responsible Technology, LabelGMOs.org, and Organic Consumers Association.