In 2012, Recyclebank and SC Johnson teamed up to host the Green Choices Recycling Challenge.

The challenge enlisted one community from each of the 50 U.S. states in a competition to see which community could get the greatest proportion of their residents to report their recycling each month. The winning community would receive a $100,000 grant for a community sustainability project of their design. The six-month competition focused on inspiring waste reduction and increasing recycling efforts, while educating local residents on the importance of everyday, sustainable actions.

Close to 250,000 households participated and communities came up with unique and creative ways to get their residents involved.