We take trash seriously. Every night we weigh our landfill waste, e-waste, recycling, and compost at each of our primary office locations. We even built our own dumpster scales to facilitate these measurements. Continuous tracking helps us measure the effects of programs designed to lower our overall waste and increase recycling and compost rates.

For example, we realized that a lot of recyclable and compostable materials were being sent to the landfill from our Brooklyn office because it was more convenient to throw everything in the nearest receptacle. So we decided to replace personal trashcans with trash stations — containing recycling and compost, as well as landfill sections.

Through our new system we reduced overall waste by 18% and diverted 15% more from landfills.