Market-Driven Restoration Mission
With a passion for mate, we have pioneered an innovative business model that directly links our customer’s purchases to our partner farming communities in the South American Atlantic Rainforests. Our partners sustainably harvest organic yerba mate from rainforest grown cultivations and reforestation projects, generating a renewable income stream which enables these communities to improve their lives and restore their lands. Our restoration projects are primarily based in the lush yerba mate growing regions of Argentina, Paraguay and Southern Brazil.
We become intimately involved with our partnering farmers and encourage the cultivation under native rainforest trees. This promotes the preservation of forests, and in addition, we work with the farmers to reforest native hardwood species. Once a farmer agrees to partner with us, we provide technical advice on how to create nurseries, help them manage the organic growing process from cultivation through harvest and then buy what they produce. The farmers, in turn, must repopulate their rain forest with the native hardwood trees — which restores the land to its original shaded, biodiverse state — and provides a living wage and fair working conditions.