Why we are in business

Our Purpose

Through our pioneering product innovation and our strong growth, New Leaf Paper is recognized as the most environmentally sustainable paper company in North America. Every New Leaf product is manufactured to the highest environmental and quality standards, propelling the New Leaf brand to the leading green brand position in the industry. The company track record, visionary leadership, and authenticity have attracted a robust and diverse customer base – Fortune 500 corporations, leading green businesses, top environmental organizations, and companies of all shapes and sizes that want to do the right thing.

New Leaf Paper helps businesses, non-profits, governments and people become more environmentally responsible through the paper they use. The San Francisco – based company develops and distributes North America’s largest selection of premium and everyday printing, writing, publishing and packaging papers featuring up to 100% post consumer waste content. These affordably priced, best-in-class coated and uncoated papers are sold direct and through top distributors.

New Leaf Paper products substantially reduce consumption of trees and never contain fiber from protected or endangered forests. When substituted for low – or no-PCW content papers, they also reduce greenhouse gas emissions, generate less solid waste, and reduce water and energy consumption.
New Leaf Paper was founded in 1998 to spur change in the North American paper industry, which had resisted efforts to integrate sustainability into their operations and products. The company’s success in producing high PCW papers with unmatched quality and print fidelity brought new and demonstrable sustainability advantages to customers. That success also prompted competitors to begin making their papers more environmentally responsible.