We realized we required both non-financial and financial measures to demonstrate our impact. We developed 12 impact metrics that align with a set of guiding principles. This has helped us measure the key outcomes our activities have on members and their communities. We track and test these internally and expect the metrics to evolve over time. As a result, we are able to better communicate how we’re different in an increasingly competitive marketplace and better understand how much of an impact we’re actually making.
We also set seven key organizational targets to measure against three necessary outcomes: impact, integrity and confidence. These measures reflect what we believe is required to accelerate impact and achieve sustainable growth. Our Executive Leadership Team is ultimately accountable for achieving these targets and the results influence our employee profit share program.