Tel Aviv, Israel
Research & Education
Education Management
Legal Structure
Ownership Model
Why we are in business

Our Purpose

Our goal is to create a community of 1 million New Entrepreneurz by 2017 who demonstrate what the new game of life and business look like.

As a kid growing up in the StartUp nation of Israel, Ronen Gafni had a burning desire for business and entrepreneurship; his friends even called him a business geek. So when he finally reached the right age to go to college and pursue his business degree, he was so excited, and never would have guessed that he would drop out within the first year. Being an active player in the StartUp scene, Ronen was frustrated that what was being taught at college had literally nothing to do with real entrepreneurship.

Sitting all day in a classroom learning theory didn’t provide the real life skills, training on creativity, or the entrepreneurial mindset that Ronen knew was critical for success. While new successful startups modeled their businesses around the new Shared Economy, the classrooms were still speaking of old-school concepts on competition, market domination, and profit as the bottom line. Exams prohibited access to the internet and collaboration with others. It was obvious to Ronen that this 1950’s approach was totally irrelevant for the highly connected and collaborative Millennials of today.

A major change in entrepreneurship education was needed, and Ronen was inspired to step up and be a change-agent.

After 6 years of trial and error, and enormous creative breakthroughs, Ronen’s dream to offer an alternative approach to entrepreneurship education became a reality. Rather than teach these concepts through a traditional classroom environment, Ronen created a board game where players would not only learn the concepts intellectually but would also experience them as they played together. FreshBiz was born.

The FreshBiz game creates a business simulation where players create Smartnerships, play Action Cards, learn to leverage their strengths, and other principles that help them embody a “For-Benefit” approach to business, where success is when everyone wins. The intention is that playing the game helps people rewire their brain to a mindset that is more collaborative, open, creative and daring, so they not only sharpen their entrepreneurial skills but also experience an approach to business that maximizes benefit for everyone playing rather than just maximizing profit at all cost.

With over a hundred thousand dollars of loans already invested in the development process, and no additional seed money, Ronen hit a major roadblock.  Committed to the cause, and believing relentlessly in the potential impact, Ronen makes the bold move to sell his house to raise the capital needed to produce the first 1,000 games.

After Ronen sold his house to raise the initial funds to turn the game into a business, Ronen was ready to scale and bring his creation to the world. FreshBiz Global was created with Co-Founders / friends, Joshua Weiss and Simcha Gluck, with the mission to take the company global and help people around the world change the way they play life and business. They traveled and played the game in five languages, with tens of thousands of participants from over 20 countries like Spain, India, Russia, and Mexico, recognizing that despite cultural differences people share the same basic beliefs, fears and dreams. FreshBiz was striking a universal cord and helping people expand their potential and possibility.

In 2013, Wiley’s Publishing asks FreshBiz to share their unique concepts through a book. The book—The New Entrepreneurz: Changing the Way You Play Life— was published in 2014, and provides a game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart and on collaborative winning. Advocating not for simple change, but for total transformation, this book supports those interested in running a purpose-driven business that is built on a new paradigm of “success” in business.

GameChangers 500 recognizes FreshBiz as one of the world’s top For-Benefit organizations, honouring them not only as a GameChanger in business, but also for supporting other organizations in maximizing benefit rather than just maximizing profit.

How we operate

Our Practices

We strive to operate our business in a way that maximizes benefit to all life impacted, and to share our practices to inspire other companies to do the same.


Employee Growth

An ecosystem for workers to constantly grow, learn, utilize their strengths, and advance towards their personal and professional goals.



A purpose-driven company culture that engages team members in accomplishing the company mission, fosters co-worker collaboration, and hires people deeply aligned with the company mission and values.



A workplace that focuses on creating freedom and minimizing fear by reducing the centralization of power, supports self-management, and encourages radical transparency, inclusion, feedback, and fairness.



Earth-friendly materials used to operate the company (i.e. recycled paper) to construct and furnish offices and facilities (i.e. bamboo flooring), and to produce products and their packaging (i.e. biodegradable materials).



Choosing suppliers, distributors and other partners that share your commitment to creating a better world and adhere to clearly defined social and environmental standards.

What we impact

Our Performance


What we look for when hiring

We don’t believe in giving people jobs, we believe in creating smartnerships that give tremendous value and expand the pie for all players. Each of our team members have unique skills and value. We have projects such as sales and distribution of the games, sales and distribution of the book, creating events and game-based workshops that require time and attention. If you have a cool idea or smartnership to create then please contact us using the form below:

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